Press releases are a very cost-effective way to get your message out to many people . . . for free. Submit

your press releases to a wide variety of publications for immediate release. Keep in mind that the newspapers will usually only print

releases that are of interest to their readers, rather than of a selling nature.
10. OFFER TO BE A SPEAKER
Business and civic organizations are always looking for speakers for their meetings and get togethers.

Make yourself available by contacting these groups and offering to talk about your area of expertise.
11. GIVE A FREE DEMONSTRATION
If possible, give free demonstrations of your product or service to those that might be interested.

Follow-up with these prospects in a timely manner to attempt sales conversion.
12. DISTRIBUTE SAMPLES
If possible, get samples into the hands of people who may be potential customers. People like to try before

they buy.
13. DISTRIBUTE INFORMATIVE LITERATURE
Make sure that you get your product benefits, features and ideas into the hands of your

prospects. If people don